Marketing Management (12th Edition)

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Binding: Hardcover Dewey Decimal Number: 658.8 EAN: 9780131457577 ISBN: 0131457578 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 816 Publication Date: 2006-01-01 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Spotlight customer reviews: Customer Rating: Summary: the worse experiance..!!! Comment: i didn`t got this item at all and amazon helped the sller to steal my money and they donot want to give it back to me, i advice any body to not shop at amazon at all because it depend on your luck, if you deal with a good seller then you will got the item, if not then say bye for your money because amazon never Protect their customer. Customer Rating: Summary: Delivery was wayyyy to late Comment: I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late. Service was terrible... I have shopped alot on Amazon for my text...this was the worst i have ever see! Customer Rating: Summary: Marketing Management Text Comment: I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one. Customer Rating: Summary: Exciting and revolutionary book for students and managers alike Comment: Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama]. Customer Rating: Summary: this book sucks Comment: this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book. More Reviews